About us
Licorice is a team of like-minded people, with backgrounds in software development and a deep passion for IT support services.
We’re experienced business builders, with a world-class team who share our vision.
Our aim is to build the IT software we’ve wanted for years – but have never seen – that is super-fast, freely integrable, and is backed by cutting-edge experimental data.
We’re really excited about the possibilities Licorice has for the IT community, for all our quality of life, and the overall perception of our industry.

Vision
Everyone loves IT workers, globally
It’s the information age, yet it seems IT professionals are not universally loved. We aim to change this.
Mission
Replace the UI for ITSM software
IT software fundamentally hasn’t changed for 30 years. If you’ve ever thought “there’s got to be a better way than a never-ending list of tickets”—yes, there is!
Partnered with
Licorice is grateful to have the active support of and advice from these startup incubators:



Licorice Team

Samantha Glocker
CEO
Samantha is an awarded CEO specializing in complex systems, software development, IT services and corporate governance. She is an accomplished IT engineer and business builder, and envisions a world where every IT professional is appreciated.

Marshall Cowan
COO
Marshall built and operated the hosting and application support for Blackboard and Moodle. He has extensive experience in software development, testing, support, and in leadership.

Ian Macdonald
Front-end Development
Ian is an accomplished full-stack developer, having built many SaaS and software systems. Ian contributes up-to-date experience in React UI and front-end development.

Julian Jensen
Back-end Development
Julian’s reputation precedes him. Known as “Father of the Elder Scrolls”, Julian brings a deep passion for excellence in coding standards and both broad and deep experience in SaaS development.
Advisers

Nick Lienert
LXL, CEO
Business owner and investor.
Lienert Australia (MD, successful exit).
Experienced Company Director.
Entrepreneurs’ Organization.

Victoria Kluth
Araza, CEO
In five years, Victoria has grown national IT company Araza from 5 to 480 people, whilst maintaining a 50% female workforce. Araza competes against IBM, Accenture and Infosys.

Prof. Richard Turner
ZEN Energy, Founder
Professor of entrepreneurship at University of South Australia, Richard pioneered solar battery home energy in Australia. He is experienced at both startup and long-term success.

Kirk Drage
LeapSheep, CEO
LeapSheep has developed a proven system for repeatable startup success. Kirk and his team at LeapSheep have been instrumental to the success of many startups, with a particular focus on SaaS.

Graeme Still
Stillica, Principal, CPA
Graeme was Senior Manager, Entrepreneurial Services at international accounting firm Ernst & Young, and is an experienced consultant and Board adviser to both private and public companies.