About Us

We are a team of like-minded people with software development and IT engineering backgrounds—and a deep passion for IT services.

We aim to build the IT software we’ve always wanted to see: That’s super-fast, with an open API, and works the way we (engineers) think.

We’re really excited about the possibilities Licorice™ has for the IT community, for all our quality of life, and the overall perception of our industry.

Illustration of IT techs helping each other win


Everyone loves IT professionals, globally

It’s the information age, yet it seems IT professionals are not universally loved. We aim to change this.


Replace the UI for IT support software

IT software fundamentally hasn’t changed for 25 years. If you’ve ever thought, “there’s got to be a better way than a never-ending list of tickets,” you’re right—there absolutely is!

Partnered with

We are grateful to have the active support of and advice from these startup incubators:

Logo of University of South Australia
Logo of Innovation and Collaboration Centre

Meet the Team

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Samantha Glocker


Samantha is an experienced and awarded CEO specializing in complex systems, software design and development, IT, engineering, and corporate governance. She is an accomplished business builder and envisions a world where IT professionals are appreciated everywhere.

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Marshall Cowan


Marshall led the customer support, infrastructure, and QA teams behind Blackboard and Moodle as they grew from 5 to 55 people. He has extensive experience in business systems, software development, testing, support, and leadership.

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Julian LeFay (Jensen)


Known as “Father of The Elder Scrolls,” Julian brings an unshakable passion for excellence in coding standards and is a globally recognized developer of complex, large-scale SaaS systems. Julian leads the software architecture and development for Licorice.

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Ian Macdonald

Lead Front End Developer

Ian is an accomplished full-stack developer of React and many other languages, having developed many complete SaaS and software apps. With a particular focus on user experience and user interface development, Ian works on the Licorice front-end.


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Bob Penland

TruMethods, CTO
ServicePulse, co-founder

The creator of myITprocess, used by IT companies all over the world, and co-inventor of ServicePulse—AI and machine learning analysis software for IT companies.

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Victoria Kluth

Araza, CEO

In five years, Victoria has grown national IT company Araza from 5 to 480 people whilst maintaining a 50% female workforce. Araza competes against IBM, Accenture, and Infosys.

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Prof. Richard Turner

ZEN Energy, Founder

Professor of Entrepreneurship at the University of South Australia, Richard pioneered solar battery home energy in Australia. He is experienced at both startup and long-term success.

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Graeme Still

Stillica, Principal, CPA

Graeme was Senior Manager, Entrepreneurial Services at international accounting firm Ernst & Young and is an experienced consultant and Board adviser to private and public companies.

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Derek McIlroy

D&K McIlroy Nominees, Director

McIlroy Auto Group (Principal, successful exit).
Executive Officer, Business Victor Harbor.
Derek is a leader in business operations and marketing and a qualified Chartered Accountant.

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Nick Lienert


Business owner and investor.
Former CEO Lienert Australia (successful exit).
Experienced company Director.
Entrepreneurs’ Organization.