About us.

We’re a team of IT engineers, developers, and experienced MSP owners on a mission to make IT support easier for everyone.

Start with the ‘Why?’

“Everyone loves IT workers, globally.”

It’s literally the Information Age, yet IT techs and engineers aren’t universally loved. We’re on a mission to change this.

IT should be leading the way for all other industries.

How do we behave?

The secret to a successful company lies in predictable behavior.
Predictable for employees, clients, and suppliers—everyone, in every situation.


The best science comes from great questions. Make hypotheses and test them—ideas and opinions are great, but good data win.


Be open and honest with both yourself and others. Find a way to say what you need to say. Have conviction, yet be prepared to change your mind.


Bet on yourself and the abilities of others. Just because nobody’s done it, doesn’t mean it can’t be done. Find a way, and everyone can benefit.

Anti-values: Divisiveness, arrogance, prestige, complacency.

In partnership with

We are so grateful to have support of and backing of the University of South Australia and its ICC.

Logo of University of South Australia
Logo of Innovation and Collaboration Centre

Meet the Team

Photo of Samantha Glocker

Samantha Glocker


Samantha is an awarded CEO specializing in complex systems. She ran an MSP for 17 years, and has built large-scale cloud software for The Australian Wine Club, Maggie Beer, Henschke Wines, and Caramel. She is an accomplished business builder and sees a world where IT workers are truly appreciated worldwide.

Photo of Marshall Cowan

Marshall Cowan


Marshall was Senior Director of Operations for Blackboard and Moodle before their successful exit, managing operations, data centres, and help desks for universities in the Asia-Pacific region. He has extensive experience in business systems, software development, QA/testing, client support, and leadership.

Photo of Julian Jensen

Julian LeFay (Jensen)


Known as “Father of The Elder Scrolls,” Julian brings an unshakable passion for excellence in coding standards and is a globally recognized developer of complex, large-scale SaaS systems. Julian leads the software architecture and development for Licorice.

Photo of Ian Macdonald

Ian Macdonald

Lead Front End Developer

Ian is an accomplished full-stack developer of React and many other languages, having developed many complete SaaS and software apps. With a particular focus on user experience and user interface development, Ian works on the Licorice front-end.

Photo of Leila Henderson

Leila Henderson


Leila is an experienced media professional. A former News Ltd
Business and Technology journalist and PR advisor to IBM Australia, she has grown startups into public companies. A Felllow of the New Venture Institute at Flinders University, she is past State President of the Public Relations Institute of Australia, and an experienced board Director.

Photo of Dale Scott

Dale Scott

Partner Success

Dale was previously Business Operations Manager at HP Enterprise Services and COO at an MSP that he co-owned with Samantha. He has deep experience and qualifications in systems engineering, service delivery management, business operations, and application development.

Board and Advisers

Photo of Bob Penland

Bob Penland

TruMethods, CTO
ServicePulse, co-founder

The creator of myITprocess, used by IT companies all over the world, and co-inventor of ServicePulse—AI and machine learning analysis software for IT companies.

Photo of Victoria Kluth

Victoria Kluth

Araza, CEO

In five years, Victoria has grown national IT company Araza from 5 to 480 people whilst maintaining a 50% female workforce. Araza competes against IBM, Accenture, and Infosys.

Photo of Richard Turner

Prof. Richard Turner

ZEN Energy, Founder

Professor of Entrepreneurship at the University of South Australia, Richard pioneered solar battery home energy in Australia. He is experienced at both startup and long-term success.

Photo of Graeme Still

Graeme Still

Stillica, Principal, CPA

Graeme was Senior Manager, Entrepreneurial Services at international accounting firm Ernst & Young and is an experienced consultant and Board adviser to private and public companies.

Photo of Derek McIlroy

Derek McIlroy

D&K McIlroy Nominees, Director

McIlroy Auto Group (Principal, successful exit).
Executive Officer, Business Victor Harbor.
Derek is a leader in business operations and marketing and a qualified Chartered Accountant.

Photo of Nick Lienert

Nick Lienert


Business owner and investor.
Former CEO Lienert Australia (successful exit).
Experienced company Director.
Entrepreneurs’ Organization.