We’re a team of IT engineers, developers, and experienced MSP owners on a mission to make IT support easier for everyone.
Start with the ‘Why?’
“Everyone loves IT professionals, globally”
It’s literally the Information Age, yet IT engineers are not universally loved. It’s time to change this.
Then work out ‘How?’
“Replace the UI for existing IT support software”
IT support software hasn’t really changed in 25 years, and it’s so hard to switch PSAs—
so instead, we integrate with existing PSAs with a new customer service interface.
How do we behave?
The secret to a successful company lies in predictable behavior.
Predictable for employees, clients, and suppliers—everyone, in every situation.
The best science comes from great questions. Make hypotheses and test them—ideas and opinions are great, but good data win.
Be open and honest with both yourself and others. Find a way to say what you need to say. Have conviction, yet be prepared to change your mind.
Bet on yourself and the abilities of others. Just because nobody’s done it, doesn’t mean it can’t be done. Find a way, and everyone can benefit.
Anti-values: Divisiveness, arrogance, prestige, complacency.
In partnership with
We are so grateful to have support of and backing of the University of South Australia and its ICC.
Meet the Team
Samantha is an awarded CEO specializing in complex systems. She ran an MSP for 17 years, and has built large-scale cloud software for The Australian Wine Club, Maggie Beer, Henschke Wines, and Caramel. She is an accomplished business builder and sees a world where IT workers are truly appreciated worldwide.
Marshall was Senior Director of Operations for Blackboard and Moodle before their successful exit, managing operations, data centres, and help desks for universities in the Asia-Pacific region. He has extensive experience in business systems, software development, QA/testing, client support, and leadership.
Julian LeFay (Jensen)
Known as “Father of The Elder Scrolls,” Julian brings an unshakable passion for excellence in coding standards and is a globally recognized developer of complex, large-scale SaaS systems. Julian leads the software architecture and development for Licorice.
Lead Front End Developer
Ian is an accomplished full-stack developer of React and many other languages, having developed many complete SaaS and software apps. With a particular focus on user experience and user interface development, Ian works on the Licorice front-end.
Leila is an experienced media professional. A former News Ltd
Business and Technology journalist and PR advisor to IBM Australia, she has grown startups into public companies. A Felllow of the New Venture Institute at Flinders University, she is past State President of the Public Relations Institute of Australia, and an experienced board Director.
Dale was previously Business Operations Manager at HP Enterprise Services and COO at an MSP that he co-owned with Samantha. He has deep experience and qualifications in systems engineering, service delivery management, business operations, and application development.
Board and Advisers
The creator of myITprocess, used by IT companies all over the world, and co-inventor of ServicePulse—AI and machine learning analysis software for IT companies.
In five years, Victoria has grown national IT company Araza from 5 to 480 people whilst maintaining a 50% female workforce. Araza competes against IBM, Accenture, and Infosys.
Prof. Richard Turner
ZEN Energy, Founder
Professor of Entrepreneurship at the University of South Australia, Richard pioneered solar battery home energy in Australia. He is experienced at both startup and long-term success.
Stillica, Principal, CPA
Graeme was Senior Manager, Entrepreneurial Services at international accounting firm Ernst & Young and is an experienced consultant and Board adviser to private and public companies.
D&K McIlroy Nominees, Director
McIlroy Auto Group (Principal, successful exit).
Executive Officer, Business Victor Harbor.
Derek is a leader in business operations and marketing and a qualified Chartered Accountant.
Business owner and investor.
Former CEO Lienert Australia (successful exit).
Experienced company Director.