We’re a team of IT engineers, developers, and experienced MSP owners on a mission to make IT support easier for everyone.
Start with the ‘Why?’
“Everyone loves IT workers, globally.”
It’s literally the Information Age, yet IT techs and engineers aren’t universally loved. We’re on a mission to change this.
IT should be leading the way for all other industries.
How do we behave?
The secret to a successful company lies in predictable behavior.
Predictable for employees, clients, and suppliers—everyone, in every situation.
The best science comes from great questions. Make hypotheses and test them—ideas and opinions are great, but good data win.
Be open and honest with both yourself and others. Find a way to say what you need to say. Have conviction, yet be prepared to change your mind.
Bet on yourself and the abilities of others. Just because nobody’s done it, doesn’t mean it can’t be done. Find a way, and everyone can benefit.
Anti-values: Divisiveness, arrogance, prestige, complacency.
In partnership with
We are so grateful to have support of and backing of the University of South Australia and its ICC.
Meet the Team
Queen of complex systems. She ran an MSP for 17 years and has built large-scale cloud software for The Australian Wine Club, Maggie Beer, Henschke Wines, and Caramel. She is an accomplished business builder and sees a world where IT techs are truly appreciated worldwide.
Connect with Samantha on Linkedin
Known as “Father of The Elder Scrolls,” Julian brings an unshakable passion for excellence in coding standards and is a globally recognized developer of complex, large-scale SaaS systems. Julian leads the software architecture and development for Licorice.
Connect with Julian on Linkedin
Dale was previously Business Operations Manager at HP Enterprise Services and COO at an MSP that he co-owned with Samantha. He has deep experience and qualifications in systems engineering, service delivery management, business operations, and application development.
Connect with Dale on Linkedin
Lead Front End Developer
Ian is an accomplished full-stack developer of React and many other languages, having developed many complete SaaS and software apps. With a particular focus on user experience and user interface development, Ian works on the Licorice front-end.
Connect with Ian on Linkedin
Nishtha is a versatile software developer with a strong background in full stack and mobile app development. Specializing in React and React Native, she possesses extensive expertise in creating exceptional user experiences. Currently, Nishtha is focused on front-end development at Licorice, leveraging her skills to enhance the organization’s front-end capabilities by delivering high-quality solutions.
Connect with Nishtha on Linkedin
Senior Backend Developer
Ryan has been coding since 2008 working on a wide range of projects ranging from startups to multinationals, mostly in the SaaS space. With a passion for learning programming languages, frameworks and infrastructure tools, he makes sure to use the right tool for the job and deliver at the highest quality. Ryan works on the Licorice backend and architecture.
Connect with Ryan on Linkedin
Board and Advisers
The creator of myITprocess, used by IT companies all over the world, and co-inventor of ServicePulse—AI and machine learning analysis software for IT companies.
In five years, Victoria has grown national IT company Araza from 5 to 480 people whilst maintaining a 50% female workforce. Araza competes against IBM, Accenture, and Infosys.
Prof. Richard Turner
ZEN Energy, Founder
Professor of Entrepreneurship at the University of South Australia, Richard pioneered solar battery home energy in Australia. He is experienced at both startup and long-term success.
Stillica, Principal, CPA
Graeme was Senior Manager, Entrepreneurial Services at international accounting firm Ernst & Young and is an experienced consultant and Board adviser to private and public companies.
D&K McIlroy Nominees, Director
McIlroy Auto Group (Principal, successful exit).
Executive Officer, Business Victor Harbor.
Derek is a leader in business operations and marketing and a qualified Chartered Accountant.
Business owner and investor.
Former CEO Lienert Australia (successful exit).
Experienced company Director.